Today, Pepsi announced a $50 million partnership with iconic global megastar, Beyoncé.
As news of the newly inked relationship broke, many started to compare it with the Michael Jackson + Pepsi partnership of the 80s.
There’s no way of knowing exactly how successful the Beyoncé “Live for Now” campaign will be. However, I think it’s safe to say that Pepsi is on its way to becoming more fashionable, chic cola choice du jour.
Here’s what we can expect from the partnership:
“Fashion Week” and “skinny” go together like hand in glove.
Now Pepsi is adding soda to the mix, launching what it calls “the taller, sassier new Skinny Can” of Diet Pepsi at New York’s Fall 2011 Mercedes-Benz Fashion Week.
Image :: Buckle.com
Who would have thought?
Pepsi is continuing full steam ahead with its branded apparel.
You may have already seen t-shirts, sweatshirts and pants; Fashion UK’s Pepsi and 7Up t-shirts have, according to reports, sold successfully in popular UK retailer Topshop, among others.
Now we hear that there’s a new deal with Paper House, who will produce greeting cards featuring artwork of the Pepsi bottle cap by famed artist, Andy Warhol.
In addition, Pepsi-Cola products, including stationery and cell phone accessories, shoes and sandals, and handbags and accessories, top the list of new Pepsi licensing agreements.
I guess we should be hearing from Coca-Cola soon…?