Beyoncé Inks $50M Deal with Pepsi

Beyonce partnership with Pepsi

Today, Pepsi announced a $50 million partnership with iconic global megastar, Beyoncé.

As news of the newly inked relationship broke, many started to compare it with the Michael Jackson + Pepsi partnership of the 80s.

There’s no way of knowing exactly how successful the Beyoncé “Live for Now” campaign will be. However,  I think it’s safe to say that Pepsi is on its way to becoming more fashionable, chic cola choice du jour.

Here’s what we can expect from the partnership:

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Pepsi Pops Up in Fashion Market

Image :: Buckle.com

Who would have thought?

Pepsi is continuing full steam ahead with its branded apparel.

You may have already seen t-shirts, sweatshirts and pants; Fashion UK’s Pepsi and 7Up t-shirts have, according to reports, sold successfully in popular UK retailer Topshop, among others.

Now we hear that there’s a new deal with Paper House, who will produce greeting cards featuring artwork of the Pepsi bottle cap by famed artist, Andy Warhol.

In addition, Pepsi-Cola products, including stationery and cell phone accessories, shoes and sandals, and handbags and accessories, top the list of new Pepsi licensing agreements.

I guess we should be hearing from Coca-Cola soon…?