It seemed like no sooner than fashion fans had tuned in, it was over. But the super-short, nine-minute presentation revealing Rihanna for River Island at London Fashion Week is being heralded as worth the wait.
The opening chart-topping track du jour laced with explicit lyrics should have tipped everyone off that we were in for something edgy and hard-hitting. The collection is exactly that.
So I have a mild obsession with Rihanna.
She’s a powerful pop culture brand. And she’s from Barbados, my hometown.
So when announcements like a Rihanna for River Island unveiling at London Fashion Week come around, I get all kinds of giddy.
Here are the details on the big reveal.
Rihanna and River Island have cooked up the mother of all collaborations.
Word about the Rihanna range came today via River Island’s Style Insider blog. It is set to debut in Spring 2013.
British high street retailer, River Island, is the latest addition to the must-have portfolio of ASOS brands,which we can’t seem to get enough of!