Diddy Reigns at Macy’s

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As if we needed any more proof of his sovereignty, Diddy was crowned king of the department store today.

Sean John, his contemporary fashion sportswear company, has landed a huge deal in which Macy’s will be the exclusive department store retailer of the brand’s men’s sportswear collection.

The collection hits stores beginning in Spring 2011, with merchandise receipts arriving in October 2010.

Macy’s confirmed that to start, Sean John will be available in 400 Macy’s stores across America and on macys.com, with additional stores to be added in the years ahead.

In addition, extensive Sean John sportswear shops will be included in Macy’s flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Costa Mesa, CA.

UPDATE: Photos available. Preview the Sean John collection here.

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Who Wore What! The BET Honors

Some of the entertainment industry’s top celebrities attended the third annual BET Honors celebration held at the Warner Theatre in Washington, DC Saturday night.

The stunning Gabrielle Union returned to host the show, which celebrated an A-list of legendary artists, including Whitey Houston, Sean “Diddy” Combs, and actress and model Queen Latifah.

The BET Honors premieres on Monday, February 1 at 10 PM ET.  Meanwhile, check out the full list of awardees and some of the night’s performing artists.

Here’s a sneak peak at a few of the night’s looks, which got our attention.

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$15 from Diddy

 

CIROC VODKA NEW YEAR'S EVE

Diddy and CIROC will distribute thousands of debit cards, valued up to $15, in high-traffic New York City locations.

The lucky recipients will be able to use the cards in taxicabs on New Year’s Eve, so that no matter how drunk they are, they can get home safely. 

In partnership with the New York City Taxi & Limousine Commission (TLC) and E! Entertainment, CIROC and E! Entertainment are further supporting the initiative with a message from Combs currently running on taxicab televisions in New York City through January 1, 2009.