Sears, Kmart Launch Gold Buyback Program

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It was only a matter of time before retail stores started to rival those gold buyback programs we see advertised on TV.

Today, Sears Holdings proved it by announcing that all Sears and Kmart fine jewelry counters will offers customers the service.

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Sears joins the celeb-driven back-to-school campaign trend

First JC Penney, then Kohls, now Sears.

The department store has teamed up with Vanessa Hudgens, the charismatic star of the smash hit Disney Channel film series High School Musical.

Vanessa’s role will be to give teens and tweens the confidence to go back to school in style.

Beginning in July and led by the theme, “Don’t just go back. Arrive.,” she’ll be featured in print ads, long-format video, television spots, and a contest which will see one winner hosting a private concert at his/her school with Hudgens.

“I like to make a fashion statement by changing up my look with different styles,” explains Hudgens. “Sears is a great place for those heading back to school this year because you can find an entire wardrobe of fun ‘looks’ to suit any mood or fashion sense. Plus, since the clothes are so affordable, you can easily switch styles and really get noticed when you arrive back at school.”

See more of Sears’ back-to-school hoopla here.

LL Cool J Launches New Clothing Line with Sears

Seems there’s no end in sight for celebrity fashion lines.

Now, Billboard is reporting that Rapper LL Cool J has teamed up with Sears department stores to produce a new clothing line.

The collection, which hits retail outlets in September, will be carried across 450 Sears stores, and will include apparel for juniors, kids and young men.

By partnering with the rapper, Sears hopes to expand its reach with multi-cultural shoppers, particularly African Americans. It also plans on expanding the collection to more of the retailer’s 2,400 locations by the end of the year.

According to International Business Times, the hip-hop clothing label, called LL Cool J for Sears, will include girls and boys, juniors and young men’s wear and has plans to also offer accessories. Prices range from $22 for a T-shirt to $50 for jeans.