Great Lash Birthday Bash!

For 40 years, Maybelline Great Lash has been a cosmetic staple for women the world over.

Nearly 20 million pieces are sold annually and celebs like Mary J. Blige, Selena Gomez, Kate Beckinsale, Kim Kardashian, Chloe Sevigny and Nicole Richie (the list goes on!) are part of the pink and green tube’s fandom.

To celebrate its 40th anniversary, the brand has tapped designers Max Azria, Tracy Reese and Vivienne Tam to create limited-edition packaging.

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Who Wore What :: Teen Choice Awards 2010

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A quick glance at the looks from the Teen Choice Awards red carpet makes me draw one conclusion. If you weren’t wearing something short and/or fitted in Universal City on Sunday evening, you should fire your stylist for not opening that memo (unless, of course, your look was uber-haute!).

It seems like just about every member of the young Hollywood crowd was sporting the body-con look, signaling that we have indeed entered a new era of fashion where if it isn’t fitted, it probably isn’t fly.

Continue reading for all the looks.

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Red Carpet Alert :: Teen Choice Awards 2010

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TEEN CHOICE 2010 airs Monday, August 9, 8 – 10 p.m. ET/PT on FOX.

But there’s a whole lot of red carpet action to take in Sunday before we see the taped version Monday night.

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Selena Gomez Gives Miley A Run for Her Money

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There’s new competition for the Miley Cyrus Wal-Mart collection with Max Azria.

Today, I learned that Selena Gomez is launching a fashion collection at Kmart stores. The collection, “Dream Out Loud,” which targets juniors, mirrors the stores’ value pricing. It will be available at the end of July 2010.

Tweens and teens can look out for sportswear, handbags, belts, scarves, hats, hair accessories, and socks/hosiery, says Kmart. A footwear collection is set for an October launch.

No pics yet but I’ll be patient. :-)

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