It’s A Shop in A Shop! American Apparel Moves Into London Department Store

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The basics brand adored by many has given UK shoppers something to smile about.

American Apparel has opened a shop-in-shop inside London department store, Selfridges. It’s the first and only permanent American Apparel store of its kind, and will focus on the company’s newest women’s styles.

Customers can also expect to shop American Apparel’s top-selling basics, new Spring and Summer lines, and about 100 Made in USA styles, which the company curated for this one-of-a-kind store.


William Rast Expands to Europe

Europe, watch out!

William Rast, the denim brand partly founded by Justin Timberlake, has expanded to Europe with MAJOR launch events.

He and his team just completed their European travels, which included stops in London, Berlin and Paris.

On June 29, William Rast showcased its Fall 09 collection at SELFRIDGES in London, with an appearance by brand co-founders Trace Ayala and Justin Timberlake.

You’ll also see pop-up shops in two SELFRIDGES women’s and men’s departments to commemorate the launch.

Last week in Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast was scheduled to present their new Spring-Summer ‘10 collection, as well as “more accessibly priced styles and washes.”

Almost simultaneously, Paris got a taste of William Rast at COLETTE where an entire window was dedicated to to William Rast June 28 – July 5.