Reebok Enters Redeeming Design Partnership with Armani

Reebok just got a whole lot cooler!

Starting from July 2010, a special collection developed with Giorgio Armani, will hit stores worldwide.

The design partnership will combine the well-respected EA7 and Emporio Armani labels with Reebok activewear technology, “resulting in the ultimate activewear concept,” Reebok says.

The first ever EA7/Reebok and Emporio Armani/Reebok collections were presented at Milan Fashion Week in January 2010.

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide.

Read more to watch Armani’s promo video for the collection.

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Young Cancer Patients Design Shoes for Nike

For the sixth year, Nike has given young cancer patients the opportunity to design their own sneakers.

This year, the inspiring partnership between the sports brand and the OHSU Doernbecher Children’s Hospital, has paired six kids between 11 and 14 with Nike designers.

According to Nike, the shoes created express the patients’ personal stories and will help add to the $2 million+ that have been raised through the program.

All profits from the Doernbecher Freestyle Collection benefit the hospital in many ways, including providing healthcare to uninsured patients.

The MRSP for the collection begins at $88.

Visit to purchase.