Reebok just got a whole lot cooler!
Starting from July 2010, a special collection developed with Giorgio Armani, will hit stores worldwide.
The design partnership will combine the well-respected EA7 and Emporio Armani labels with Reebok activewear technology, “resulting in the ultimate activewear concept,” Reebok says.
The first ever EA7/Reebok and Emporio Armani/Reebok collections were presented at Milan Fashion Week in January 2010.
Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide.
Read more to watch Armani’s promo video for the collection.
I’d say heels over sneakers any day. But the number of recent emails from fave fashion labels announcing sneaker collections have made me pay attention.
adidas just launched a new campaign, which is quite like the others we’ve seen from them before: supercool!
Check out the video from the athletic brand, which features who’s who in fashion and entertainment.
Image :: JimmyChoo.com
The folks at Jimmy Choo are keeping us pretty busy with their announcements.
This week, it’s news of the launch of their first collection of sneakers for Pre Fall 2010.
Keds has taken another move to refresh its traditionally classic look–this time with alice + olivia.
The alice + olivia collection launches exclusively at select Neiman Marcus stores and at neimanmarcus.com this spring. alice + olivia boutiques and online stores will carry it thereafter.