After hearing the buzz about Coach’s Poppy Collection, I went over to coach.com to check out what’s new.

That’s when I stumbled upon “Tattoo” – their newest collection.

And then it hit me.

Gucci launched a very similar collection, called “Tattoo Heart” November last year.

So I’m wondering, now that we’re in a recession, is Coach the new Gucci?

With less money in their pockets, will penny pinching fashionistas now settle for a mid-range “luxury” product (which replicates Gucci’s ’08 stuff) instead of going after the first-rate labels ?

Seems Coach certainly hopes so.