The digital marketing mistakes that could damage your brand

Instagram on iPhone

Ever posted content you put your all into creating? And when it went LIVE, it got just a handful of likes? And they weren’t even from the people whose attention you really wanted to get? Just a few friends, family and relatives hitting that “like” button to remind you that they were cheering you on?

It’s scenarios like this that make brands and businesses look for the easy way out in a cutthroat, competitive digital space. But few fully understand how social media shortcuts and digital faux pas can alienate customers and followers, and  even lead to reputation and financial losses.

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Unexpected Lessons from American Airlines and One of the Worst Winter Storms Ever

Every now and then, I make trips between Washington, D.C. and my favorite place on earth, Barbados.

 A beach on the South coast of Barbados

In two weeks, I’ve been booked on that journey four times, amid Winter conditions that have turned America’s travel plans upside down.

These quick trips have been a whirlwind: sleeping overnight in a departure lounge, uber-expensive airport-to-hotel transfers (pun intended), unplanned spending on accommodation, and insanely long rebooking queues.

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Tiffany Launches Engagement Ring Finder iPhone App!

I’m not sure how to feel about Tiffany’s newest innovation.

Their luxury shopping experience went mobile today with the launch of an iPhone app.

Translation: Your ultra-busy boyfriend can now skip having to walk into a Tiffany store and making a serious effort to personally select your engagement ring in the presence of real salespeople. Instead, he can now do it while he’s in a meeting, riding the train, running on the treadmill, or while engaging in other random manly miscellany. :)

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