David Beckham Brings Sexy to the Super Bowl

Although it advertised a product designed for men, tomorrow at the water cooler, quite a few ladies might be talking about H&M’s Super Bowl ad.

The retailer’s spot, starring David Beckham in his new Bodywear collection, aired during the 2nd quarter of the game. In just 30 seconds, viewers got a great glimpse of the footballer sporting various pieces from the new line, priced from US$ 12.95

Check it out.

Inside Rihanna’s Armani Campaign

No doubt one of Rihanna’s most anticipated campaigns, images of the singer’s second season of ads for Armani Jeans and Emporio Armani Underwear have been released.

The photos, shot in black and white in Dublin by Mert & Marcus Piggott, featured pieces like striped short denim shorts, lacy underthings, feminine camisoles, and impeccably sexy jeans.

Check them out.

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Rihanna Signs on with Armani

Just after midday Monday, Giorgio Armani announced that Rihanna is the new global face for two of its leading brands.

The Barbadian singer will represent Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-2012.

She joins celebs like Cristiano Ronaldo and Victoria Beckham, who represent the Emporio Armani globally.

Go, Rih!

Why We Should Envy Zoe Saldana

Today in Berlin, Zoe Saldana was announced as the new face of the Calvin Klein women’s Fall 2010 ad campaign.

The actress, best known for her roles in “Avatar” and “Star Trek,” will be featured in ads for the new Calvin Klein Underwear Envy line.

The campaign was shot by fashion photog, Mikael Jansson in New York City. It hits print, digital and outdoor outlets in time for October 2010 magazine issues.

Read more to see Zoe’s ad.

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The Irrelevance of Italy’s World Cup Exit

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The fact that Italy is out of the FIFA World Cup is totally irrelevant to me right now.

Why? Because some wonderful people at Dolce & Gabbana have done THIS!

Thank you, Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito!

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Armani Unveils Underwear Campaign Images of Cristiano Ronaldo

As the world loses its mind over the global wonder that is the FIFA World Cup, Armani has added fuel to the fire.

The fashion house revealed today new images of Cristiano Ronaldo from the newest Emporio Armani Underwear and Armani Jeans advertising campaign. And we approve!

Look for the Real Madrid / Portuguese footballer online, on billboards and in major print publications starting in July.

Meanwhile, click here for a sneak peek. Or read more to check out the vid of behind-the-scenes footage from Ronaldo’s prep for the Summer 2010 collection.

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VIDEO :: Lane Bryant Says It Was Snubbed by FOX, ABC

By now you’ve probably heard about Lane Bryant’s lingerie commercial, which is causing quite a stir.

The plus-size clothing retailer says “FOX and ABC did not want their viewers to see” the 25-second ad, which features a plus-size model wearing Cacique underwear.

The folks at Lane Bryant have not only posted a link to the video on the front page of their web site but also tweeted it to their 3800 followers.

After viewing it quite a few times, I honestly still don’t see what the issue is with this ad!  Looking forward to hearing the networks’ response to this one.

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