David Beckham Brings Sexy to the Super Bowl

Although it advertised a product designed for men, tomorrow at the water cooler, quite a few ladies might be talking about H&M’s Super Bowl ad.

The retailer’s spot, starring David Beckham in his new Bodywear collection, aired during the 2nd quarter of the game. In just 30 seconds, viewers got a great glimpse of the footballer sporting various pieces from the new line, priced from US$ 12.95

Check it out.

Inside Rihanna’s Armani Campaign

No doubt one of Rihanna’s most anticipated campaigns, images of the singer’s second season of ads for Armani Jeans and Emporio Armani Underwear have been released.

The photos, shot in black and white in Dublin by Mert & Marcus Piggott, featured pieces like striped short denim shorts, lacy underthings, feminine camisoles, and impeccably sexy jeans.

Check them out.

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Rihanna Signs on with Armani

Just after midday Monday, Giorgio Armani announced that Rihanna is the new global face for two of its leading brands.

The Barbadian singer will represent Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-2012.

She joins celebs like Cristiano Ronaldo and Victoria Beckham, who represent the Emporio Armani globally.

Go, Rih!

Why We Should Envy Zoe Saldana

Today in Berlin, Zoe Saldana was announced as the new face of the Calvin Klein women’s Fall 2010 ad campaign.

The actress, best known for her roles in “Avatar” and “Star Trek,” will be featured in ads for the new Calvin Klein Underwear Envy line.

The campaign was shot by fashion photog, Mikael Jansson in New York City. It hits print, digital and outdoor outlets in time for October 2010 magazine issues.

Read more to see Zoe’s ad.

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The Irrelevance of Italy’s World Cup Exit

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The fact that Italy is out of the FIFA World Cup is totally irrelevant to me right now.

Why? Because some wonderful people at Dolce & Gabbana have done THIS!

Thank you, Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito!

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