Rihanna Signs on with Armani

Just after midday Monday, Giorgio Armani announced that Rihanna is the new global face for two of its leading brands.

The Barbadian singer will represent Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-2012.

She joins celebs like Cristiano Ronaldo and Victoria Beckham, who represent the Emporio Armani globally.

Go, Rih!

Victoria Beckham :: All Dressed Up

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There was once a time when critics laughed at Victoria Beckham’s design efforts.

Most of us remember the failed denim collection that ended up on racks at off-price retailers.

However, more than a year later, it’s clear that Victoria’s Spring 2011 collection redeems her design ability.

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Who Wore What :: LG Fashion Party

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I thought all the action was on the East Coast for the SATC2 premiere, but I was dead wrong.

Last night, the red carpet at the LG Fashion party was teeming with stars we loved, who hung around West Hollywood for the event.

A celebration of the launch of the LG Lotus Elite and Rumor Touch phones, attendees included LG spokespeople Victoria Beckham and Eva Longoria Parker, Gabrielle Union, January Jones and Jessica Simpson. A great crowd for trendspotting, the stars pulled out the season’s biggest trends: the peplum look, nude fabrics and a whole lot of ruffles.

Read more to see exactly who wore what.

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LG Goes Glam with Eva, Victoria

Fashion icons Victoria Beckham and Eva Longoria Parker are now the faces of a new campaign for LG mobile phones. The two will promote the company’s latest in touchscreen phones, the LG Lotus Elite and LG Rumor Touch.

Look for them in the print and online campaigns, a series of MTV vignettes and an event in Los Angeles on May 24, which LG says will celebrate the integration of fashion and technology.

More than anything else, I’m excited about the MTV series, which depict Eva and Victoria and two up-and-coming fashion designers -Yotam Solomon and Oday Shakar. They will collaborate in preparation for the LA event, where they will reveal designs inspired by LG phones and the idea of being fashionable in a technological and socially-connected world.

If you’d like to a chance to win tickets to the LG Fashion Touch event, visit www.facebook.com/LGFashion.

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