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There’s new competition for the Miley Cyrus Wal-Mart collection with Max Azria.
Today, I learned that Selena Gomez is launching a fashion collection at Kmart stores. The collection, “Dream Out Loud,” which targets juniors, mirrors the stores’ value pricing. It will be available at the end of July 2010.
Tweens and teens can look out for sportswear, handbags, belts, scarves, hats, hair accessories, and socks/hosiery, says Kmart. A footwear collection is set for an October launch.
No pics yet but I’ll be patient. :-)
Seems like Steve Madden is signing contracts everyday!
Jones Apparel Group, Inc. announced today that it has expanded its l.e.i. (Life. Energy. Intelligence) franchise by signing an exclusive license agreement with Steven Madden, Ltd.
Steve Madden will design, manufacture and distribute a collection of junior and girls footwear under the l.e.i. brand.
The collection will be distributed exclusively to Wal-Mart stores nationwide beginning Spring 2009.
Somehow it feels like Steve Madden is cheapening its brand, or maybe Wal-Mart and JC Penney are just stepping it up.
Master P and Romeo in their P.Miller Designs clothing line, available at Wal-Mart in August 2008
Father-and-son duo, Master P and Romeo, recently returned to their hometown in New Orleans for the Essence Music Festival.
There, not as performers but as motivational speakers, the two shared messages of hope and revealed one of the reasons for starting their new clothing line at Wal-Mart.
“New Orleans is my home, it’s where I was born and raised,” said Master P.
“I was able to overcome an environment filled with poverty, drugs, and violence through education, setting goals, and dreaming big. I understand the financial struggles faced by inner-city families, so I created high fashion clothing at affordable prices that will be available at Wal-Mart in August for back-to-school season. I look forward to coming back to Essence year after year to empower our youth and watch my people grow.”
We ♥ when celebs give back!