Justin Timberlake’s New Vision

Justin Timberlake’s fashion brand, William Rast, best known for its denim designs, has ventured on to a new fashion path.

Today parent company, People’s Liberation, confirmed the 2011 debut of  William Rast Eyewear and William Rast Racing Eyewear.

Viva International Group, linked with brands like GUESS, Escada and Tommy Hilfiger, will produce and distribute the new collections.

William Rast eyewear, which will include sunglasses and prescription pieces, will be available in William Rast stores, upscale department stores and specialty retailers.


Justin Timberlake’s Brand Expands

Seems like William Rast will be around for a while.

The brand co-founded by Justin Timberlake opened two retail stores in California (where else?!) last week.

These are to be followed by 40-50 more “over the next several years,” according to a statement by People’s Liberation.

The “New America” culture brand is also celebrating the opening of an “off-price” store at the Desert Hills Premium Outlets in Cabazon, CA.

Check out William Rast on Twitter for great grand-opening offers and more deets.


31 Rising Fashion Design Icons Make Cut

The Council of Fashion Designers of America’s Board of Directors has added 31 new designers to its membership.

The list was ratified on July 14 and publicly released on the Council’s web site today.

Among the new privileged group are some well known names.

Lorraine Schwartz, jewelry designer, perhaps further popularized by an envied mention on a Jay-Z record, makes the cut.

The Council also welcomes Jason Wu, who caught the First Lady’s attention and set the fashion world abuzz during Inauguration festivities.

The Olsen twins for their ELIZABETH & JAMES, and THE ROW, earn a place among the chosen few, with the CFDA release also noting their business’ expansion to include menswear–a project which will debut in the Fall.

Erin Fetherston, selected to design a Go International line for Target in 2007, Alexander Wang, and Marcella and Johan Lindeberg of William Rast fame, are other names which jump off the page.

The full list reads

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William Rast Expands to Europe

Europe, watch out!

William Rast, the denim brand partly founded by Justin Timberlake, has expanded to Europe with MAJOR launch events.

He and his team just completed their European travels, which included stops in London, Berlin and Paris.

On June 29, William Rast showcased its Fall 09 collection at SELFRIDGES in London, with an appearance by brand co-founders Trace Ayala and Justin Timberlake.

You’ll also see pop-up shops in two SELFRIDGES women’s and men’s departments to commemorate the launch.

Last week in Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast was scheduled to present their new Spring-Summer ‘10 collection, as well as “more accessibly priced styles and washes.”

Almost simultaneously, Paris got a taste of William Rast at COLETTE where an entire window was dedicated to to William Rast June 28 – July 5.

JT on Oprah!

Making it into Oprah’s studio is always a pretty big deal…especially when it’s for something positive.

All the more reason why Justin Timberlake fans everywhere will want to check out the show tomorrow.

JT, featuring his fashion line, William Rast, will be on Oprah.

They’ve posted the trailer on Facebook.

Check it out!

Btw, do you think she’ll try to ask JT about his “Rehab” video co-star, Rihanna?